Tag Archives: B2B

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The Alliance of Success: E-mail Marketing and Retargeting

Only 2% of traffic to a company website is converted into sales. The retargeting process takes care of the remaining 98% of users. Read on to see what it is all about. Read More

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How to sell B2C products on the B2B market using Email Marketing

Are you in the business of supplying products or services addressed exclusively to individuals, but you are tempted to enter the B2B market? Read More

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The specific features of B2B marketing (part II)

B2B buyers are usually more thorough with their research before making purchasing decision because of the greater risks and implications. They would take into consideration references, seek information, alternatives, solutions, manufacturers and suppliers. They are doing this not only for personal benefit but also for that of future customers. For that reason, when they find the best product or service, they will stick with it for a long time. Read More

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