Tag Archives: communication strategy


Sell beyond expectations using simple psychological tricks (I)

In most businesses success depends on the likelihood of the customer to buy what your company has to offer. Yet the buying process is a reflection of a choice, and the decision mechanism behind it is an emotional one, derived from human behavior. For that reason, in order to meet the buyers’ expectations, you first need to get as close to their way of thinking as possible and to look at things from their perspective. Read More

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