Tag Archives: email marketing

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The Alliance of Success: E-mail Marketing and Retargeting

Only 2% of traffic to a company website is converted into sales. The retargeting process takes care of the remaining 98% of users. Read on to see what it is all about. Read More

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What does A/B testing involve and what are its benefits?

When you consider advertising your company via an email marketing campaign, you cannot help but thinking whether your choices in terms of subject line, content or from name are the most appropriate one or whether they’ll generate results or not. Read More

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4 essential elements to be taken into consideration for you next email campaign

Email-urile comerciale, solicitate sau nu, au devenit o prezență constantă în inbox-ul fiecărui utilizator. Totuși, un număr relativ redus dintre acestea reușesc să atragă atenția potențialilor clienți și să îi determine să interacționeze cu brandul sau produsul (open, click-through, get a quote, order etc). Read More

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