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What is B2B?
B2B is an acronym that stands for Business to Business and refers to the commercial relations between two or more companies. For a better understanding of the term, it is necessary to define it in parallel with B2C (Business to Customer) that concerns all commercial transactions meant for personal use.
Presently, the B2B sector has an increased share of the entire amount of transactions, given the multitude of segments it incorporates. Compared to the B2C segment, B2B transactions are a lot more profitable and risk free and their volume doubles every year. Read More →
Newsletters are one of the most efficient marketing instruments, mainly thanks to their informative nature. In contrast with other direct marketing methods, like, for instance flyer distribution or emailing, the newsletter is not regarded as a mean to finalize a sale. Thus, online informative bulletins have an open rate higher than other advertising forms. Read More →
Direct Marketing is on of the most common advertising instruments involving the straightforward approach of a well defined target audience. Read More →