Tag Archives: promovare B2B

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The specific features of B2B marketing (part II)

B2B buyers are usually more thorough with their research before making purchasing decision because of the greater risks and implications. They would take into consideration references, seek information, alternatives, solutions, manufacturers and suppliers. They are doing this not only for personal benefit but also for that of future customers. For that reason, when they find the best product or service, they will stick with it for a long time. Read More

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Everything you need to know B2B and B2C:

What is B2B?
B2B is an acronym that stands for Business to Business and refers to the commercial relations between two or more companies. For a better understanding of the term, it is necessary to define it in parallel with B2C (Business to Customer) that concerns all commercial transactions meant for personal use.

Presently, the B2B sector has an increased share of the entire amount of transactions, given the multitude of segments it incorporates. Compared to the B2C segment, B2B transactions are a lot more profitable and risk free and their volume doubles every year. Read More

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